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Google To Enter The OS Market For Netbooks

sure. They are, first and foremost a search engine, but the success of their search business has fathered so many products that aren’t search related at all it’s amazing at times. Of course, now that everything is losing its beta status Google needs to get something else in the pipeline that will raise an eyebrow or two.

What about an operation system for netbooks? What about a first step toward a desktop OS? Google is all about the browser and the world available to everyone through it. If there is a way to stir up a little conversation around plans of world domination this is a great one. You have your pick of the litter regarding sources of information on this one. The Official Google blog’s intro to this announcement is as follows

It’s been an exciting nine months since we launched the Google Chrome browser. Already, over 30 million people use it regularly. We designed Google Chrome for people who live on the web – searching for information, checking email, catching up on the news, shopping or just staying in touch with friends. However, the operating systems that browsers run on were designed in an era where there was no web. So today, we’re announcing a new project that’s a natural extension of Google Chrome – the Google Chrome Operating System. It’s our attempt to re-think what operating systems should be.

Well, slap me silly and call Microsoft antiquated! Not directly, of course, because that would be rude. It’s always more fun to play guerilla insults with your biggest rivals by letting your readers connect the dots. “Designed in an era where there was no web”. Hit! You sunk my battleship! Microsoft has owned the OS world forever and Google basically said that despite many new versions etc. that they are no further along than they were pre-web. Well struck.

Google’s plans for the new operating system fit its Internet-centric vision of computing. Google believes that software delivered over the Web will play an increasingly central role, replacing software programs that run on the desktop. In that world, applications run directly inside an Internet browser, rather than atop an operating system, the standard software that controls most of the operations of a PC.

That vision challenges not only Microsoft’s lucrative Windows business but also its applications business, which is built largely on selling software than runs on PCs.

An excellent point is made by a Silicon Valley insider

The company likely saw netbooks as a unique opportunity to challenge Microsoft, said Larry Augustin, a prominent Silicon Valley investor who serves on the board of a number of open-source software companies.

“Market changes happen at points of discontinuity,” Mr. Augustin said. “And that’s what you have with netbooks and a market that has moved to mobile devices.”

Google is jumping on a sea change movement that throws a door open to walk through and punch Microsoft in the gut. it looks like it’s going to be “Game On!” between the two giants as this race heats up. Even with Google’s market status and deep pockets it has a long road ahead of it. Many others have tried and failed at knocking Microsoft of this particular perch. If there is a company that has the chops to do it, though, it’s Google.

About the Author:
Frank Reed’s blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB’s to Fortune 500’s. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal’s Marketing Pilgrim and Mike Moran’s Biznology blogs.

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