Sadly many people think that once their website has been built and launched the hard work is done and they can simply sit back, relax and wait for its success to take off. In reality this is not the case! If you want your website to do well and by well I mean be found on search engines like Google, you are going to have to dedicate time and efforts to keeping your website fresh and updated with regular content.
Hopefully you will already have these fundamental pages incorporated into your web design; Home, About, Services/ Products, Contact Us. However, it is a great idea to carry out a website review every couple of months in order to see what new content your website could benefit from. I have put together a short list of additional content ideas that you could consider inserting into your web design to promote your websites success.
This is a great opportunity to provide your customers with helpful and useful information. Do you frequently get asked the same sort of questions regarding your services / products from time and time again? Note these down and start writing clear and informative answers. In addition to this spend some time reviewing your website, try and put yourself in the position of your customer, remember that they are not industry experts and will lack the knowledge that you might have. Do this and come up with a list of questions that someone visiting your website might ask. It might be worth asking a family/ friend who is not in the industry to do the same.
Articles/ Useful Tips
Articles and Tips can be a great way to show your customers that you are industry experts and quite frankly show that you know what you are talking about. If your customers can see that you are providing them with content that is helpful and of use to them then they are more likely to trust your business. Similarly if search engines can see that your website is providing useful content they will be more likely to list your website in a higher position.
This is the perfect opportunity to provide detailed examples of the work that you carry out. Often if people are looking to invest their hard earned cash they will want to be reassured that the company they are investing their money in has plenty of experience within the industry. Therefore case studies can be a great selling tool. Where possible choose a handful of examples and highlight your businesses quality and skills by writing about the work that was carried out.
As well breaking up your content and keeping your website looking fresh, images can be a great way of showcasing your work. As the old saying goes a picture really does speak a thousand words. Don’t be afraid to show your customers what you are capable of. If people can see that the service or product that you provide looks to a high standard then they will be much more likely to invest in your business.
A regularly updated blog feed can be extremely beneficial to your website. You can use your blog to write about a huge variety of things. For example a blog is the perfect place to write about any company news, new products, industry news and so on. In addition to this not only will a blog feed benefit your SEO it will also promote a positive business to customer engagement which obviously has its own advantages.
Making useful and regular changes to your website can benefit your SEO dramatically, each new page is a new opportunity to insert your keywords and show search engines like Google that your website is useful/ valuable and deserves a high ranking. So make sure you set some time aside every couple of months to review your website to look for possible places to insert additional content.