Call us on:
01392 349 580

Is Blogging Really In Danger Because of Social Networks?

Here we go again with another one of those silly social media vs. blogs debates. The New York Times stirred the pot this time with an article called, “Blogs Wane as the Young Drift to Sites Like Twitter.”

“Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter,” writes Verne G. Kopytoff. “They are losing their allure for many people — particularly the younger generation.”

This idea that blogs are dying has been around practically as long as either Facebook or Twitter, and it almost always gets dismissed as a ridiculous notion.

WordPress founding developer Matt Mullenweg took some issue with the piece: “The title was probably written by an editor, not the author, because as soon as the article gets past the two token teenagers who tumble and Facebook instead of blogging, the stats show all the major blogging services growing — even Blogger whose global ‘unique visitors rose 9 percent, to 323 million,’ meaning it grew about 6 Foursquares last year alone. (In the same timeframe grew about 80 million uniques according to Quantcast.)”

In fact, in 2010, WordPress had over 6 million new blogs created in 2010, and pageviews were up by 53%.

“Blogging has legs — it’s been growing now for more than a decade, but it’s not a ‘new thing’ anymore,” says Mullenweg. “Underneath the data in the article there’s an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online.”

Major web content forces like AOL and Demand Media recognize the power of blogs. , and Demand recently launched a blog syndication program.

As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers.

Kopytoff does make a critical point, however. The lines aren’t always crystal clear about what is truly “blogging” and what isn’t. Even Twitter use is often called “microblogging”.

“The blurring of lines is readily apparent among users of Tumblr,” says Kopytoff. “Although Tumblr calls itself a blogging service, many of its users are unaware of the description and do not consider themselves bloggers — raising the possibility that the decline in blogging by the younger generation is merely a semantic issue.”

People blog on Facebook all the time too. They call them “notes”. No matter where it’s happening, blogging is not going away. You can call it what you want, but people will continue to put their thoughts into words and publish them online. Sometimes, they’ll even do it in more than 140 characters. Some people even think Twitter should expand their character limit.

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237

Please follow and like us:


Get our weekly Digital Marketing Insights (it's free!)


Blogging sites will remain. They are different from social media sites, which are more about keeping in touch with friends. Blog sites let you express yourself in a much more creative manner.

Social media can be as much about business networking as keeping in touch with friends, and blogging spans both types of communication too, it’s all about how you choose to us them and where your market is. But I definitely agree about blogging, I don’t see it disappearing in a hurry!

Discover the exact formula you need to implement to get more sales & enquiries online with our video guide.

* indicates required

Yes, I want to receive weekly digital marketing insights

* indicates required