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SEO Practices: Inbound Links -The Basics

As part of determining what position your website should list in Google has invented a quality metric known as PageRank in order to help attribute a websites listing position. Search engines like Google will consider a variety of SEO practices that will help them determine where your website in affect “deserves” to be listed. There are many SEO practices that can help improve your PageRank quality score. For example including keyword rich quality content on your website is just one vital SEO practice. In addition to this other SEO practices such as attaining inbound links can be an extremely beneficial SEO practice that can have great success in directing more traffic through to your website.

However it is extremely important that these links in to your website are of a high quality and from a reputable site otherwise you could be damaging your SEO listings rather than improving them as search engines like Google will penalise your site if links are of a poor quality. For example Google will consider inbound links from spammy un-organised sites as bad quality inbound links. Therefore when applying for inbound links you should be very select and certain that the website offering the inbound link is credible, organised and well maintained.

Here are a couple of suggestions that might help you find suitable and high quality inbound links:

  • Use Google to search for local web directories. For example if your business is located in Exeter searching for an Exeter business directory would be a great place to start.
  • Use Google to search for industry specific web directories. For example if you are offering a window cleaning service you could search for a window cleaner’s directory.
  • Use Google to search for any industry specific resource sites. For example a beauty salon’s website might have a useful tips page where they might provide customers with advice such as tips for removing Shellac Nails or tips for achieving a golden tan. You could request to publish an article as part of their resources, however these inbound links might be a little more difficult to attain particularly if the business is a direct competitor of yours.
  • Use Google to search for any industry specific blog feeds. They might present the opportunity for a guest blog entry or perhaps you can comment on an existing blog entry. If you are going to do this make sure your comment is relevant and useful to the blog in question as bloggers will not appreciate you spamming their feed.
  • There are a select number of SEO sites that will let you check where your competitors are getting their inbound links from. Majestic SEO is a great site for doing this. However you should bear in mind that there is a limit on the amount of search queries that you can carry out and you will be required to pay for more if you want additional access.

You will need to be patient when searching for possible websites that will provide an inbound link to your website. Remember poor quality inbound links can damage your search engine listings but high quality inbound links can be extremely beneficial so it is definitely an SEO practice that is worth pursuing.

(Top Tip: Keep an eye out for a future blog entry that will provide more advice on how to use Majestic SEO)

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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