You probably want to enter 2015 with the grand plans to expand your business, increase your sales, increase your return on investment and so on. Here we briefly suggest a sound Digital Marketing strategy in which we can help you achieve this.
It’s all well and good having a fantastic website with great design, great products and great content, however if your website is not being found by online users then you are missing out on hundreds of business leads each year.
So take action now and kick 2015 off by investing in SEO!
We often get asked “What does SEO entail and how will it help my website?”
SEO is short for Search Engine Optimisation. SEO entails a set of strategies that are applied to your website to help your website achieve top listings on search engines like Google based on targeted keywords.
Keyword Targeting – Upon signing an SEO contract at WNW Digital, our experienced team of Digital Marketers will work with you to find effective keywords that we can start targeting. We carry out keyword research to look for those keywords that are generating a high volume of search traffic each month yet have relatively low competition. We will communicate with you to find out if there are particular aspects of your business you want to push for example certain products or services? Perhaps you want to target specific areas, maybe you are a local business that only delivers within the local vicinity. We will work with you to help you meet your business requirements.
Keyword Rich Content – Search engines like Google like to see what your website is about and how it can help your customers. Therefore we aim to produce keyword rich content that is updated on a regular basis. Within reason the more instances that you have your decided keywords placed throughout your website the clearer it is to search engines what your website is about. The internet is a place of information, users are constantly searching for information that will help them. We will help you provide your customers with the information that they need.
Quality Inbound Links – A couple of years ago attaining a high volume of inbound links was favoured. However this strategy changed over time and search engines like Google began to penalise those sites that were attaining spammy inbound links. Nowadays Google encourages us to attain quality inbound links instead. We carry out research to find quality websites/ resources that would provide a link to your website. If Google can see that other websites are valuing your site as a reliable source of information it will affect your listings in a positive manner.
Strategies discussed in the blog entry have only been touched upon briefly however when done properly these strategies will help you , if you have any queries about our SEO or other Digital Marketing Services contact our friendly team and we will be happy to help you.