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Managing Your SEO- Keeping Your Blog Active In Your Absence

Sometimes unexpected things come up and our everyday lives get a little thrown off course causing some things to take a back seat. However, this doesn’t have to be the case for blogging. You might have previously seen my recent blog entry “Starting A Successful Blog” where I addressed the importance of having back up blogs or extra blog entries written in advance.  Well, guess what I’m going to emphasise the importance of that again this time with your SEO in mind.

Particularly if you know you are going to be absent from work from a while, it is crucial that you keep your blog feed updated like you normally would. This is because the search engines that crawl your website will be used to the amount of times that you usually upload new content. For example if you are usually updating your website on a daily basis and perhaps uploading a new blog entry every day it is likely that the search engines will crawl your website every day and look for this new content so that they can index the new page.

As mentioned in previous blog entries the frequency that you upload useful and fresh content can affect your search engine listings. If search engines can see that you are providing useful information to those on the internet then it is more likely to list your website in a higher position in comparison to other websites that might not have updated their content or blog feed in months.

(Having said that, there are of course other contributing factors that can alter your SEO as addressed in this blog entry here)

Hopefully by now I have expressed the importance of keeping your blog feed up to date. The next point to address is how you should do this when you are absent from work for whatever reason this might be. This is where scheduling comes into play! Sites like WordPress will allow you to write up your draft and then select the exact month, day and time that you will like your blog post to be published.

If for example you usually post a new blog entry on a daily basis it is a great idea to stick to a general rule of scheduling in your posts a few days in advance as this will cover your back if you are called to a meeting, are ill or have some other deadline that needs to be prioritised etc. However, if you know that you are going to be away from the office weeks/ months in advance… perhaps you have a holiday booked or are having some time off, well there really is no excuse to get your blog posts written and scheduled in for the future. This content will be published in your absence which will help to manage your SEO listings despite your absence from the office!
Even if you do not manage your blog entries yourself but call in the assistance of companies that might help you write them, you should still alert them to your absence in advance. This is particularly important if you have to approve the content that they write before this content is published online. If you are away from your computer/ email and are unable to approve the content that they have written then they will be unable to publish the content which could ultimately affect your SEO listings. Therefore if your blogging company is going to write your content for when you are away make sure you give enough advance warning so that they can get the content written, organised and ready for you to approve before you go away.

As expressed here all it takes from you is that extra bit of commitment and organisation to keep your blog entry updated whilst you are away, yet this extra commitment can be critical to your SEO success! So, maintain your SEO listings whilst you are away and plan, organise, write and schedule your blog content in advance!

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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