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Optimising Your Content Using Keywords

Regardless to whether you are writing a new piece of content or refreshing/ editing some existing content it is crucial that you insert your keywords as part of your search engine optimisation strategies. Whether this is a blog entry or page on your website, inserting keywords can have a profound and positive influence particularly on your search engine listings. Your keywords show Google what your content is about, therefore optimising your content with keywords helps search engines decipher what phrases and keywords your web pages / content should list for.


Firstly you should carry out keyword research to see what words/ phrases are suitable for your business. There are numerous tools and applications on the internet that can help you determine what phrases you should be including. Google has a keyword planner that is great for helping you do this.

You can type in your suggested keywords and the keyword planner will not only show you how many people are searching for these terms it will also provide you with some alternative keywords that you might want to consider including. By seeing how many searches a phrases is averaging per month will help you determine which keywords you think will present the best chance of success. If you come across a keyword that has a large volume of searches each month yet only a small amount of people implementing it then you should jump at the opportunity to insert this keyword into your content.


Once you have spent some time researching suitable and effective keywords your next task is to analyse your written content and look for appropriate places to insert them. Google wants to be seen as being helpful and useful to its users so for example if you are a digital marketing agency then you might optimise your content with phrases like search engine optimisation, social media, digital marketing and so on. Therefore when someone searches for one of these keywords, Google will be likely to list your content / website as it will be able to see that it is relative and useful to the search that someone has just carried out.

Of course, this is only one aspect of many search optimisation strategies that you should be employing to ensure that your online content is as effective as it can be.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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