Social networking has long been an important step for businesses looking for successful marketing online, and its important is still increasing, as Google accounces developments such as this most recent Tweet on their Twitter account. The search engine tweeted on the 24th that public status updates on Facebook pages are now included in Google real-time results, in the same way Twitter updates have appeared for a while now.
Fan updates won’t feature, but all public additions by the Page owner (such as status updates, videos, photos, etc) will all feature in Google results for relevant searches. This offers business’ yet another way to increase their visibility, and find new fans through Google searches.
This also makes it more important than ever to ensure that when you set up on Facebook you create a ‘page’ and not a ‘profile’. A page is public, can be seen by people even if they’re not signed up to Facebook, and can be indexed by the search engines. A profile is private, can only be seen by those logged in to Facebook, and offers fewer options for marketing and promotion than a page.
So if you don’t have a Facebook page for your business, you should probably get one, and if you have one you now need to remember that your status updates will be pulled in to Google results, so make them relevant to your business, compelling and clear.
Camilla Todd manages Search Engine Optimisation, social media campaigns and brand awareness for WNW Design SEO clients. You can follow her on Twitter @camilla_wnw, email her at firstname.lastname@example.org or phone on 01395 542569.