There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.
Many startup organizations select their URL first and then name their organization. This is because of the non availability of the perfect URL.
Your website URL is your online identity that is visible to millions of internet users. It impacts your organization name, website seo and future business endeavors. All these factors should be taken into consideration before selecting a URL.
Boost Your Website SEO with the Following Domain Selection Tips:
1. Choose a Keyword Rich Domain Name:
A keyword rich URL is a bonus for any website. It helps boost ranking in the search engine results pages. If the desired keyword rich URL is not available, you can add a prefix or a suffix to the keyword. A URL which contains a combination of keywords helps in drawing more traffic to the website.
c. Make sure that you are not infringing another organizations brand name.
d. If your organization belongs to a particular region, Purchase a geo specific URL. This helps in capturing the target audience.
5. Purchase an Aged Domain Name:
Always check the background of an aged domain before purchasing it. Aged domains can give your website seo a good boost.
Tips for purchasing an aged URL:
a. Check the domain age. This will give you an idea of how old the domain is. Google gives a lot of importance to aged domains in search results pages. Your chances of ranking well improve with the age of the domain name.
b. Note the page rank of the aged domain. As the page rank increases, the importance of the domain increases.
c. Calculate the number of backlinks of the aged domain. An aged domain should have a few hundred backlinks. If the backlinks are not sufficient or are of poor quality, move on to purchasing another aged domain.
A good domain name should not exceed 67 characters. Look for a reputed service provider to host your URL. Register your URL for a few years instead of one year. Your website will leave a good and lasting impression on Google.
About the Author: Debbie A. Everson, CEO SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine marketing, pay-per-click, social bookmarking, and email marketing at our SEO Blog. Follow us on Twitter @searchmar or call 866.885.6263 to speak to an SEO Consultant.