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A Simple Guide to SEO

What is SEO?

You may or may not have heard the term SEO before, and you may or may not know what it means, or even what it stands for. This short guide will aim to break down what SEO is, and to make it as simple as possible.

SEO: Search Engine Optimisation

SEO stands for Search Engine Optimisation, and this essentially is a process of optimising your website so that it ranks higher on Google, and other search engines. This process involves several techniques but focuses on keywords.

In the early years of the commercial internet, and not actually that long ago (think mid-to-late-90’s), to rank highly on the search engines, all you had to do was use a high number of keywords that you wanted to target. For example: say it’s 1998; you are a business owner in Exeter and you sell cameras. Someone may search for ‘camera shop in Devon’, and as long as your website uses the words ‘camera’, ‘shop’ and ‘Devon’ multiple times on the homepage, you will rank highly. Switch to present day: Google has grown wise to this trick, a.k.a “keyword stuffing”, and has changed its algorithms. Google sends out web crawlers which scan all the webpages and links they host, to feed information back to Google’s Index. If your website doesn’t run smoothly or read correctly, it will rank lower as a result.

“SEO is dead”

A lot of people think that they don’t need to work on their SEO because they can just buy adverts to drive traffic to their site, which is true – but when your budget stops, so does your traffic. By taking your time and working on your SEO, either alone or with the help of an agency, you will be able to drive traffic to your website organically, saving you money in the long run.

There are several things that you can do (and avoid doing) to improve your Search Engine rankings, read about these do’s and don’ts here.

Stand out from the crowd

If done correctly, SEO will allow your business to potentially stand out above your competitors. By choosing certain keywords, you can target a certain niche or even just a local area, driving traffic away from your competitors and towards your website.

The Near-Future of SEO

Google have recently announced that they are undertaking a Mobile First indexing experiment due to the ever-increasing number of mobile users. More simply, Google are testing a new way to rank websites by sending out web crawlers that use a mobile view.

Google has been reassuring people that this test will not affect the ranking of their mobile responsive desktop sites, but there has been a suggestion that it could boost mobile-only sites. However, if your desktop website is not mobile responsive, then your rankings could be hit because your website will not be easily accessible to Google’s new mobile-view. Do not fear though, this mobile first testing has only just begun and won’t be rolling out for a few months yet so if you do not have a mobile-only or mobile responsive site, then you have time to get something sorted to stop your rankings from dropping.

If you have any questions regarding SEO or mobile responsive websites, then please contact WNW Digital today.

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Imogen Mills
Imogen is the Digital Marketing Intern and PA to the Managing Director at WNW Digital. She is a student at Bournemouth University undertaking a year in industry to benefit her Advertising Degree. At WNW Digital, Imogen concentrates on the marketing for the agency and blogging for clients. You can email her at imogen@wnwdigital.co.uk

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Comments

Imogen Mills, thanks for your post. It is true that nothing is free and if you do not invest time or money, you are not going to get any returns in future. You made a point there by saying that adverts don’t earn you much once you stop investing money.

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