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SEO on the Go: 10 Useful SEO and SMM Apps

There’s no rest for SEO experts and site owners who are constantly looking for ways to land and stay at the top of search engine results. SEO and social media marketing apps allow users to analyze and optimize from anywhere, at any time. You may even have a few you’re already using. But, with apps, as with many things in life, you usually need to kiss a few frogs before you find your perfect match. Here are 10 SEO and SMM apps that deserve a closer look.

Google Analytics: If you have a Google Analytics account, you’ll appreciate this app, which is an extension of GA on the web and optimized for your mobile devices. You’ll find all the familiar aspects of Google Analytics, including navigation that mirrors the GA web tool and an Overview screen highlighting your key metrics.

gAnalytics: If you’re looking to turbo charge your Google Analytics account, check out this GA plug-in. With a higher user rating than the GA app, this tool presents your GA data in a clean, easy-to-understand format. While this app is free, you can pay $4.99 for the ad-free version. Compare this app against the GA app and decide which one works better for you.

WebRank SEO: This free SEO tool for Android devices gives you access to all the web analytics you need including Google, Alexa and Compete Rank; pages indexed in Google, Bing and Yahoo; Backlinks according to Google, Bing, Yahoo and Alexa; Facebook likes or shares count; tweets and Google Plus count; and more.

Adwords and SEO Secrets: This free app is compatible with both the iPhone and iPad. Users who are newer to the SEO space will appreciate the tutorial that comes along with this app, and more experienced users will appreciate the advanced tips and tools to bring their campaigns to the next level. Included in this app are tips for optimization, AdWords tutorials, SEO tools and tricks, and more.

SEO Keyword Ranking: Designed for the iPhone and iPad, this tool offers users a way to check keyword rankings across several search engines. It includes an adjustable range that allows users to determine if the web site appears in the top 10, 50 and 100 search engine results for selected keywords.

SEO URL Ping: This iPhone and iPad app enables users to submit a new blog entry or web page to almost two dozen search engines and blog aggregators, including Google, Yahoo, FeedBurner, Technorati, and Weblogs, with more being added all the time. The simple interface makes submissions on the go easy.

Pa SEO: Available on Google play for android devices, this tool enables users to monitor Google search results on selected keywords. Users can set up monitoring of several campaigns, look at one keyword at a time, or analyze all keywords at once.

SERP Mojo: Whether you’re an SEO expert or site owner, this free app can help you keep a grip on your site rankings. It allows for tracking of an unlimited number of URLs and keywords on Google, Bing, and Yahoo, as well as ranking history for all tracked keywords. As a bonus, it offers graphs, localization options and frequent updates. With a rank of 4.5 out of 5 stars on Google Play, SERP Mojo seems to have some happy users.

HootSuite: If you’re managing a social media marketing campaign, this app, available for android and Apple mobile devices, lets you keep all the social media balls you’re juggling up in the air. This social media management tool supports several social networks including the biggies Twitter, Facebook, Foursquare and LinkedIn. Users can schedule Twitter and Facebook status updates, receive notifications, upload photos, view stats and much more.

Buffer: Sharing is a great way to keep your social media campaign fresh and your followers engaged. If you love to share, this app has you covered. Share from your mobile device on your favorite social media networks from your newsfeeds and reader apps such as Flipboard, and connect multiple social media accounts. Users can also receive Twitter and Facebook analytics including clicks, retweets, likes and more.

While there are plenty of useful SEO and SMM apps available and more being designed all the time, there are some that are virtually useless. Be sure to do a bit of research and look at user reviews when you’re deciding which ones to try. It’s also important to remember that what works for one person may not work for another. The good news is that because so many of these apps are free, you can try a few out and decide which ones will work the best for helping you meet your SEO and SMM goals.

Kristin Marino writes about SEO, technology, and education. She contributes to several websites, including

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