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The Do’s And Don’ts Of Link Building

A couple of years ago it was common practice to buy your inbound links. However as algorithm Google Panda came into play, websites that had undertaken poor link building strategies by buying links faced penalisation. This short blog entry addresses the change in link building strategy.

What happened?

– Businesses / websites buy inbound links
– Panda algorithm introduced – buying inbound links becomes unnatural SEO practice
– High page rank websites with bought inbound links penalised
– Algorithm attempts to reduce spam link building websites

The Don’t s

-Don’t buy any more paid links
-Don’t spam other content by leaving your link in the comments
-Don’t submit your site to poor quality directories
-Don’t beg other people for links in

The DO’s

– Request to remove poor / bad quality inbound links
– Produce quality content that people want to naturally link to
– Submit site to useful/ valuable and relevant directories

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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