Blogging as your company can be somewhat daunting – you’ve got a brand new Social Media account with lots of white space, no followers and no idea what to say. It may seem at this stage that there is nothing interesting going on at your company to talk about – but there are plenty of interesting and relevant things to be said about any company and yours is no different.
Keep this list of content ideas handy and simply work through them one by one every time you want to update your account… you’re bound to find something that you can talk about.
1. Company Changes
Changes and achievements suchas new staff, work experience students, staff passing qualifications, new premises, annual meetings, company mergers.
2. Products & Services
This one is perhaps the most obvious – you should be using your Social Media accounts to alert customers to new services they may be interested in. So any new products or product ranges, services, any product reviews (on your site or others), special offers or discounts on products, price changes, delivery option changes, new stockists or partners.
You can post about industry events such as conferences or trade shows (and if you attend you can write more detail and post photos), industry body news, rules and regulation changes, technological advances, seasonal information. This one is quite specific to your industry, so try to put yourself in your customers shoes – what might they want to be kept informed on? If you sell horse-riding gear you may want to update fans on the latest competitions and races. If you operate a garage you may want to post advice on how customers can maintain their vehicles in the particular season and what checks to do, etc.
Use your Social Media accounts to alert customers to new items on your website – feed them back to your pages where they can actually click ‘buy’ or phone you to convert into business. Let them know when there is a new blog to read, a newsletter has been sent out, new pages or sections have been added, or new functions added such as online purchasing, order history, new payment options, etc.
Any references to your company or products in the media, magazine features or articles, appearances on TV or new adverts can be showcased to customers.
6. Plugging Others
This is the last item but it is by no means the least important – in fact it may be one of the most important types of update. Highlghting your customers, companies you work with or good causes can encourage them to do the same in return and you can gain valuable visibility for free.
So talking about and publicising any charities you support, local fundraising, plugging clients or customers that have bought something or passed courses, or had success with your services (best to get permission before mentioning companies), and giving out thanks to companies and individuals you have worked with.
I haven’t even yet mentioned ideas such as running small competitions for fans/followers to win vouchers or freebies in exchange for posting photos of your product/service, simply asking questions when you update such as ‘what do you want to see us post about?’, requesting feedback or asking people relevant questions about your business area. Research can be very helpful, so look around at a few other Social Media accounts belonging to your competitors and related businesses and see how they are doing it, and what works.
Essentially Social Media is all about conversation and give and take, and it may take a bit of practice but almost any small business has the potential to be able to generate a little community online that can turn into repeat sales and word of mouth publicity.
About The Author: Camilla Todd manages Search Engine Optimisation, social media campaigns and brand awareness for WNW Design SEO clients. You can follow her on Twitter @camilla_wnw, email her at firstname.lastname@example.org or phone on 01395 542569. You can also follow WNW Design on Facebook here.