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Using Facebook and Advertising to a Custom Audience To Increase Awareness

As a business it is now vital that you are using social media to communicate with your customers, advertise your goods and increase your brand awareness. In a world that has become heavily dominated by online marketing, without such a presence your business is likely to be missing out on a huge potential audience which is likely to be damaging your profits. In this brief article we recognise how Facebook and in particular Facebook advertising can help your business!

facebook advertising

Setting up a Facebook page has become a must do task. Businesses are expected to have a Facebook Business Page that displays simple information like your web address, a telephone number, an email address, your opening times, a brief description about your business and so on. A Facebook page is often used as a point of reference by many individuals. They might be looking for some basic details about your business or might want to get in touch by messaging you to ask a question about a specific product or service.

As a business you can also use your Facebook to write posts about any offers you might have, add new photos of new products, provide links to your website and so on. Facebook is a great tool to really showcase your business in the best possible light and communicate with your online audience.

Having said that, capturing attention on Facebook is not always an easy task! As a business you battle to make your posts stand out amongst the hundreds of other status updates that people are posting on a daily basis. In addition to this Facebook have also made changes to their algorithms which means that your Facebook post will not always be displayed on the timeline of someone who has already liked your page. In order to try and overcome this issue Facebook have introduced Facebook advertising allowing you to target the people that most likely meet your objective and are most likely to engage with your business and even go on to be a paying customer.

So how do you get your adverts seen?

Facebook allows you to set up a range of different adverts, whether you want to drive traffic to a website, get more Page likes or promote a video/image of new stock. Before you go on to create the content Facebook will ask you to create your audience! Now this is the important bit and you should take a lot of time thinking about this properly.

Choosing your Audience

Custom Audiences
Facebook has a custom audience that allows you to track those users that visit your website, those customers in your email data base and those customers using your app. Custom audiences are a form of remarketing, by targeting those individuals that have already expressed some interest in your business in some online form. These customers are already likely to trust you as a brand and therefore you should take the opportunity to get your content in front of their eyes.

Choosing your Demographics
Facebook also allows you to advertise to an audience that has never heard of or searched for your brand online before. This is because Facebook has built a clever interface that allows you to narrowly define your audience through a set of characteristics.

You can choose your audience by:

  • Age
  • Location
  • Interests
  • Life Events
  • Education
  • Job Title
  • Parents
  • Income
  • Home life

And so on.

By narrowing down your audience Facebook are allowing you to produce content tailored to a relevant audience and therefore more likely to invest in your business. Of course in order to advertise on Facebook you will need to have a good knowledge and know how to set up a successful advert. If you need any help or assistance with this, then contact WNW Digital here.

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