For many years LinkedIn has been seen as the professional social media platform, a place to share your CV, industry news and even to look for careers. Facebook, much like Twitter and Instagram, is a more relaxed platform where people tend to share more personal information, including images featuring various celebrations, friends, families and holidays.
Facebook have indicated that they will be releasing a recruitment function to business pages. This allows businesses to promote any job vacancies they may have on their business pages and the news feeds of users as well as allowing users to search for job listings and apply through Facebook itself.
These recruitment listings can be advertised also, and like a regular Facebook ad, businesses will be able to target each job listing to a really specific audience, hopefully resulting in more suitable employees applying for each position.
This feature threatens the more professional platform, LinkedIn, who only released their new feature ‘open candidates’ a few months ago. LinkedIn have had job listings on their site since 2005, but it’s only this year that they introduced this feature, which allows users to hide their job searches from their boss, which may actually encourage more people to use the feature.
Only time will tell how this plays out, but from looking at the history of social media giant Facebook’s success, a positive response is very likely.
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