The majority of people are back to work and once again watching their pennies now the festive period is over. After the initial excitement of spending in the first few days of the January Sales, retailers are often faced with a slow and dismal January struggling to get those sales through the door. TAKE NOTE! There are plenty of things that your business can be doing to ensure that you are still generating those all important new year sales! In this blog entry we highlight how Facebook Ads are a favourable online marketing strategy to drive your sales in 2016!
Facebook ads are a great means of getting your product in front of the right people! Facebook will allow you to create a variety of ads. You might opt for one that directs your target audience to your products on your website or one that simply increases the likes on your Facebook Page. You can see here that Facebook have plenty of goals for you to choose from so you can be sure to find something that will work for you and your business.
Regardless of what ad goal you choose you can be certain that your brand awareness will increase!
Once you have chosen your goal, in order to create a successful Facebook ad you will choose; a budget, a target audience including, age, location, interests, job role, education and much much more. You then write compelling ad text and combine it with a powerful image. It really is that simple!!
Note: If you are lacking in a budget that you can allocate specifically for Facebook Ads, then there are still alternative ways in which you can utilise this social media channel. Facebook Competitions are a great way in which you can increase brand awareness and engagement with your business. Simply run a like and share competition to win a product of yours. Get your post noticed by a wide audience by raising brand awareness leading to more and more people will becoming aware of what you do and what your business sells and will be more likely to invest in your product.
If you are interested in advertising your business on Facebook then contact our experienced team and see how we can help you drive your sales in 2016!