At the heart of social media’s success is the relationship.
If you don’t connect to others on a human level or find what you have in common on an emotional level, you won’t make any progress.
For a very long time, people had a great need (whether they realized it or not) to connect with other people in a way that was easy, effective, valuable and interesting.
At the same time, one of the reasons that social media works so well and is increasing in popularity is because people can hide the parts of themselves they don’t want to share when interacting online. They don’t need to reveal all as they are often forced to do when interacting in person.
When it comes to interactions, it is critical to the success of your business to not only get involved in valuable discussions but to lead those discussions to position yourself as an expert. Your ultimate goal is to get people to think of you and your business first when they need what you sell. You certainly don’t want them to go to a competitor.
A great way to cement your foothold in the business relationships you are trying to secure is to not only interact online, but also to host offline events. This will bring your relationships to a new, deeper level. Having the two dimensions – online and in person – will really do wonders for the way you relate to the other people in your online, professional circle.
If you plan to host an offline event, there are several things you should keep in mind.
One thing that is critical to your success is whether your reach is sufficiently broad to make the event a success. If you are hosting an offline event, you obviously need people to attend that event. Chances are, you are connected with more than enough people to invite to the event. It isn’t a matter of merely inviting hundreds and hundreds of people. It is more a matter of getting the people with whom, you are connected online to start spreading the word (or creating a buzz) about your event.
The following are important steps you should take to ensure a successful event:
Choose a format and an event topic
You need to lay the groundwork before you can actually make anything happen. Decide what sort of event you want to host and decide what you hope to accomplish by hosting this event. If you don’t have a great deal of experience hosting events, you may want to start small and work your way up to something larger and more complicated. If you start on a smaller scale, you will most likely have fewer details to attend to and the cost will probably be less as well. Considering that it is a networking event, it is completely reasonable for you to expect the attendees to pay for their own food and drink if you are holding the event in a place where that is an option.
Choose a venue and get the best deal possible
It isn’t always easy to come up with the most fitting venue for your event. In certain situations, the venue owners may charge more than you want to pay. Make sure that you have other options in case the first one doesn’t work out. Over time, you can build up a database with all sorts of valuable information that you can use as you become more experienced with hosting events.
Create your event on Facebook
Once you have the other pieces in place (that were discussed above), you should create your event on Facebook. This is the time for you to start promoting your event to ensure you will have enough attendees to make the event a success. To create an event on Facebook, go to the events application and choose “Create Event.” You will find simple, step-by-step instructions on how to do this. This is an excellent tool, although one challenging thing is the event notification (and updates) will be sent to the recipients’ “updates” tab instead of their regular Facebook inbox. As long as they are aware of it and know where to look, there won’t be any issue. After you have created the event, you will be able to upload an image and choose which specific features you wish to have included in your event. This will be attractive to others.
Inform your fans
Now that you have created the event on Facebook, you need to promote it. Send an update to inform people about the upcoming event. You can target your update to your recipients based on their geographic location or several other possible pieces of information. Status updates for your event are very important and very effective, so make sure that you take full advantage of them.
Friendly reminders help people to remember and most will appreciate them. People are busier than ever and your event will not be the only thing on their minds. Get them as excited as possible and make sure they share that excitement with other people whom they value.
At this point, you have done everything possible to let people know about your event. The only thing left now is to host the event and make sure your attendees enjoy themselves. The more successful your event is, the more people will remember your business and will want to continue to interact with you regularly.
About the author: Michael Cohn is the founder and chief technology officer (CTO) of CompuKol Communications. He has more than 25 years of experience in IT and web technologies. We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.