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LinkedIn Launches Pulse to Tailor News to Members’ Interests

Not content with being just a social network for professionals, LinkedIn has launched LinkedIn Pulse, fully integrated Web and mobile apps that present members with content tailored to users’ professional interests — a necessary move to keep mobile users engaged.

Replacing LinkedIn Today, Pulse will “become the main vehicle for our social news experience across mobile and desktop,” says LinkedIn senior product manager and co-founder of Pulse Ankit Gupta.

“This is just the first step of many we will be taking to ensure you’re getting a consistent and seamless content experience that is tailored to you.”

Once logged in, LinkedIn members can share, comment and like stories, which will then appear on individual users’ profile pages.

Any channels users follow on LinkedIn will automatically be synced across their Pulse app experience.

“It also means that the professional news you’ve come to expect and rely on from LinkedIn just got better — infused with added discovery and navigation functionality as well as expanded publisher content,” Gupta writes.

Along with the introduction of Pulse comes improved search functionality and faster autocomplete suggestions as well as the ability to quickly find ‘What’s New’ in the world and what is trending. Users can also create their own professional interests lists in the ‘My Lists’ section to get news on particular topics.

LinkedIn acquired Pulse, a leading news-reading app created by San Francisco-based Alphonso Labs, for $90 million in April. Pulse, which had more than 20 million users before the purchase, enabled its users to read their favorite blogs, newspapers, magazines and social network sites in one place for free.

Jennifer Cowan is the Managing Editor for SiteProNews.

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