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LinkedIn’s SlideShare Gets Makeover to Increase User Engagement

LinkedIn’s SlideShare feature has been a hit with members since its introduction, with more than 15 million presentations uploaded to-date, but the social network for professionals wants to see even more engagement.

LinkedIn has announced an overhaul to the site — which is used for sharing, rating and commenting on business presentations —to make it easier for its members to use.

“We’ve received overwhelmingly positive feedback from you about ways we can improve the SlideShare experience, and today we’d like to unveil the latest iteration of our homepage,” reads a blog post from SlideShare associate product manager John Loof.

“Our new homepage is designed to make it easier to discover, share and present on SlideShare, putting your professional content center-stage, while giving you new ways to find and discover content around specific areas of interest.”

SlideShare now enables its users to like, share and save presentations directly from the home page. It also offers larger, more visually-appealing thumbnails of presentations to increase usage and engagement on the site.

A new ‘topics’ section includes curated content in the site’s most popular categories in a bid to take “the guesswork out of finding some of the most engaging and valuable content across SlideShare,” Loof writes.

“You’ll still recognize sections such as ‘Today’s Top SlideShares’ and ‘Featured,’ but they’ve been redesigned for a more visually engaging experience as well.”

Jennifer Cowan is the Managing Editor for SiteProNews.

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