Facebook has recently updated its smart phone and tablet App with a new look business page profile after the personal pages got theirs earlier in the month. I’m a big fan of the personal page updates but I can’t help but feel that Facebook has failed on such a huge scale with certain aspects of the NEW business pages. Let’s get the negatives out the way first:
My biggest gripe with the new layout is the hierarchy of information that’s provided on the public version of your business page. A user’s first reason to visit a page is to see their posts and these have all been shunted onto a secondary page apart from the most recent addition. Even this tiny glimpse of your posts appears at the very bottom of the new page layout! The page now has a distinctly yellow pages vibe about it!
The cover image has been further covered up and is now practically blocked by profile picture and company details. Why create such a powerful tool and potential advertising space for business’s only to cripple it with content rules and now other images being placed over it? Utterly Baffled at that one!
Lastly why let images take up such a large amount of this valuable space. Thumbnails would have been sufficient so page posts don’t get pushed further down the page. On the image to your right the large pictures would normally appear between the ‘Recommend This Place’ button and your latest post.
The admin and public quick flip tabs are a great addition for page managers because at a glance they offer so much more information on stats. The admin area also encourages you to download the Pages Manager App which everyone should really have if you’re going to be serious about maintaining a 24 hour social media page.
The simplified action buttons (like, check in, call & more) under the cover image are much more user friendly! Likes & ‘Were Here’ stats are in a more suitable and visible location while user recommendations are finally in the prime location they deserve.
Overall this is a very mixed bag of updates but hopefully Facebook will iron out the negative kinks and focus on more user-friendly updates in the future. A bit more warning to business page users would also be helpful!
About The Author: Martin Price is the Marketing & Social Media Co-Ordinator at WNW Design limited. You can view his posts on Facebook, Twitter, Google + & LinkedIn, email him at firstname.lastname@example.org or phone him on 01395 542 569.