Social media is one of the hottest trends on the Internet today. No matter who you are or what you do, chances are you use social media in some way. If you are involved in some type of online business, you definitely have to make use of social media. If you aren’t, then you are missing out on everything that social media has to offer.
That being said, there is a lot more to social media than just posting updates on Facebook or Twitter. Although these two are certainly tremendously useful platforms that can help your business in numerous ways, it shouldn’t end there. Here are a few tips on how to leverage the vast power of social media to benefit your online business.
Bring out the best in others — There is only so much mileage you can gain from giving properties to yourself. If you spend more time talking about other people rather than yourself, you have a much better chance of attracting the interest of a broader group of people. Never hesitate to showcase the best of other people. It’s good karma, and your readers will definitely appreciate you because of it.
Get ideas from the best of the best — Not all your posts have to come from you. Of course, you will still have to generate original content on your social media sites, but drawing from the thoughts and idea of recognized authority figures will help you come up with fresher and more engaging content.
Go beyond mobile — Don’t just focus on providing content for the mobile crowd. While more and more people are accessing the Internet from mobile devices these days, there are still a substantial number of people who use desktops and laptops. Make sure your content is accessible to people using non-mobile devices, and you will reach a wider audience.
Be yourself…no really — Everyone knows the importance of staying true to oneself on social media, but there are many who don’t actually take this to heart. Because of insecurity and other reasons, many people tend to “put on a mask” when dealing with social media. Be yourself and don’t try to be something you’re not. It’s much easier to remain consistent this way, and you will be rewarded by an army of loyal followers who will hang on your every word.
Paint a thousand words — The value of pictures on social media simply cannot be overestimated. People will be more likely to stop and check out your post if a picture first grabs their attention. Pictures also help break up a page and prevent your readers from falling prey to text fatigue.
Build it…then get ready for when they come — Many people think getting a social media site together is all the work that needs to be done. In many ways however, it is just the start. If you build it, they will come, and you have to be ready for when they do.
Media instead of surveys — For purpose of gauging your market performance, surveys can be very flattering. Unfortunately, the results of surveys aren’t always accurate. By focusing more of your attention into social media and when and how people are talking about you, you will have a much more accurate and broader picture of what areas you are strong in, and which ones you will need to bolster.
Find out where it hurts — Although getting negative feedback is never a good thing, you do have to find out where the backlash is coming from and what you can do about it. By doing so, you maybe able to address the root problem at the core and offer concrete solutions.
Spread the love — Many of the followers that you will attract have their own stories to share as well. By retweeting your visitors’ posts, you not only help pull in more visitors to your site, but it will give your existing audience the idea that you are totally behind every post and know how to show your appreciation when it is deserved.
Be a problem solver — People tend to gravitate toward those who can offer them useful solutions to their problems. The world has enough critics and haters; what we need is more people who can actually help. You don’t necessarily want to spend all of your time solving other people’s problems, but being there when you can and offering concrete solutions will help trigger a significant boost to your popularity.
Get in the trenches — Social media really is all about connecting with other people. Don’t just sit behind your desk and let it do all the work for you. By engaging your readers as often as possible in as many different ways as possible, you will help establish your image as an approachable human being with whom they can relate.
About the author: Mikhail Tuknov is a president and founder of Internet marketing company Infatex.com, focused on helping businesses increase online sales, strengthening their overall brand and dramatically boosting website traffic through proven online marketing concepts, such as viral marketing, SEO, PPC and social media.