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Very Few Small Business Owners Say Social Media "A Must"

As we sit firmly entrenched in the social media revolution, many small and medium sized businesses have taken cues from larger corporations when it comes to building a presence.

Is social media integration a good idea for small business? Is it a necessity? A recent survey concludes that despite its prevalence, social media is not yet seen as a “must-do” by owners.

eMarketer has reported on small-business insurance provider Hiscox’s report on thoughts surrounding social media use by business owners. They surveyed 304 “decision-makers” within small businesses.

What they found was only 12% surveyed said that “it is a must” an that they engage in social media “all the time.” A whopping 43% said that it’s not necessary for their business at all.

As you can see, 24% seemed apathetic, saying that they would use it whenever they had the time.

Only 4% said that they simply could not live without social media. On the other end of the spectrum, word-of-mouth advertising is the thing that most owners said they could not do without. 50% of those surveyed listed it as their #1 tool.

For those who embrace social media as a critical tool, what was the most popular network? The answer is Facebook, with 19% saying that they used it for their business. 15% reported LinkedIn use and only 4% are using Twitter.

Social media is a powerful tool, but it might be true that it isn;t necessary for everybody. Something like Facebook or Twitter’s effectiveness is directly linked to the amount of contacts – friends or followers – that a business has. Once you gain a social presence, however, the possibilities are great.

Plus, social media marketing is both incredibly easy to use and cheap.

Do you use social media for your business? if so, what outlet? Let us know in the comments.

About the Author:
Josh Wolford is a staff writer for SmallBusinessNewz.

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