When used correctly social media can be a very effective tool for marketing your business and creating that all important social community. So if you want to avoid any of the damaging effects that can occur when not used properly, make sure you read this blog entry!!
So here is what you should avoid doing on social media:
Talking in your personal everyday voice. This is a big no no! Yes, its great to get a bit of personality in your business account, in fact this is very important, however it is beyond important that you keep a professional voice and tone at all times. This doesn’t mean that you can’t have fun with your account but remember that you are talking to potential business prospects.
Spamming your audience. When you first set up your social media accounts, it can become all to tempting to post as much content as you can think of. It’s really important not to do this, this will only put your customers off and could even cause them to become angry or annoyed with you. Therefore, make sure you only post relevant content perhaps 2-2 times on Facebook. On Twitter you can post a little more regularly but only on the basis that this is an active and fast paced social media channel.
Being impatient. Don’t lose patience and give up when you don’t see the sales coming through the door straight away. It takes time to build a reputation on social media. Until recently, social media was purely used for a personal use. As platforms like Facebook have added new features Businesses have been able to utilise these platforms from a marketing point of view. So be patient and don’t give up, you cannot expect people to invest in your product or service straight away, instead use your social media account as an opportunity to create a trusting relationship with prospective customers.
Angry comments. Do not lash out on social media! If you are to take on thing from this blog,this is probably the most important message to take. Customers are often quick to vent or slate your business on your social media channels. It’s not necessarily the bad comment or negative review that will damage your reputation but instead how you deal with it. Remember the customer is always right, just like they would be in a shop or restaurant, on social media it is no different. Therefore, it is important that you reply to this comment on social media, apologise for their negative experience and let them know that you would like to rectify this issue (even if you haven’t done anything wrong). Once you have apologised publicly, ask the customer to private message you so that you can deal with the complaint without the rest of the internet being able to see.
You can’t really go wrong on social media if you follow this advice! So what are you waiting for? Get your business set up on social media now!