We have become a nation that has become quite simply demanding, by demanding I mean if we want an answer to something we want the answer now, not 2 days later. The days of writing long winded letters or searching through a phone directory are becoming a distant memory of the past. Nowadays, the internet and in particular social media channels are offering a constant connectivity in which users are simply able to get in touch with people at the click of a button. The importance of having your social media channels easily accessible to your customers is becoming vital so that you are able to provide first class customer service as quickly and efficiently as possible.
Firstly, you need to make sure that your customers are aware of your social media channels and one of the best ways of doing this is integrating your social media channels into your website design. There are a variety of reasons why your customer might want to connect you with on social media and therefore having an easily accessible account is important. So make life easier for your customers provide links and social share buttons on your website design so that customers are able to connect with you. Of course if you are providing social share buttons then you want to ensure that you have active social media accounts that someone is managing. This can be integral to your business success for a variety of reasons:
-Do they want to see if your customer service is up to scratch?
-Can they see you engaging with your customers on a frequent basis?
– Do you regularly update your social media channels?
-Do you post any special offers on your social media channels that they will benefit from?
-Do you post any relevant information about your products and services?
-Are you able to answer any questions they might have?
-Are they able to see any customer reviews or feedback?
Ultimately social media is a great way in which you are able to connect with your customers, answer their queries provide them with any information and ultimately continue to provide a first class customer service. Therefore make sure your social media channels are integrated into your web design so that they are easily accessible to your prospective and existing customers.