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Photographs in Website Design

Photographs often make up important aspect of a websites design whether they are included in banners or as part of the logo or layout. A lot of businesses will turn to search engines to find images online but they are often of poor quality and not entirely suitable for your needs. Below are a couple of pointers to consider before selecting photographs that will form part of your websites:

Firstly it’s really important to make sure a photograph is actually relevant to your business or service. There’s nothing worse than generic clip art being thrown in. Where possible try to produce original images for the same reasons you would produce original content for SEO (search engine optimisation). This will keep your site: unique, Google will recognise this and it will help hold your viewers’ attention which will aid in reducing bounce rates.

If you don’t have the equipment or the technical know-how to produce high quality looking photos then I would highly recommend using a professional photographer or a site like: I-Stock, Shutterstock or Flickr. Photographs on these sites can cost quite a lot but if you set aside time to browse their archives and do your research you will find images that are professional, of high quality and complimentary to your business and services.

TinEye’s Multi Colour Engine

Selecting Images in keeping with your colour scheme is often dismissed but can have a significant effect on the look and design of your site. When done correctly it will bring together all the key elements of a design instead of acting as a separate element in itself. For example if your site is using a heavily grayed out colour scheme (as is on trend at the moment) then you can use photographs to highlight the colours that you have sparingly used in the websites design.

There are a number of sites out there that can help you with this but Shutterstock’s Spectrum and TinEye’s Multi Colour Engine are 2 of the best and easiest to use. While shutterstock allows you to select a colour and search term, Tin Eye allows you to search Flikr’s Creative Common images by selecting up to 5 colours so your images aren’t completely overpowered by a singular colour.

Shutterstock’s Spectrum Image Browser

If you would like more information or guidance on selecting high quality photographs please contact us on 01395 542 569.

About The Author: Martin Price is the Marketing & Social Media Coordinator at WNW Design limited.  You can view his posts on Facebook, Twitter, Google + & LinkedIn,  email him at or phone him on 01395 542 569

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