Your Web Design incorporates many factors that can fundamentally determine the success of your business. It is vital that your Web Design compliments your digital marketing strategy to ensure you get the best return on investment and your web traffic converts to conversions. Therefore your web design’s function and aesthetics should work hand in hand with your digital marketing strategy.
It is all well and good having a great digital marketing strategy that drives traffic through to your website as long as your web design is up to scratch. Your digital marketing efforts can grab the initial attention but your web design must mirror the success of your digital marketing campaigns in order for your traffic to convert to your desired valuable actions. You don’t want to invest time and effort in to your social media channels and SEO campaigns then lose their custom / interest when they come through to your website and see that your website is unorganised and unprofessional.
Therefore to avoid your visitors from tallying up your bounce rate by navigating away from your website within the first 10-20 seconds you need to make sure that your web design; structure, navigation, aesthetics and content are all perfect.
Your home page / landing page is often the first page that your customers will come through to. You need to make sure that your home page is attractive and useful to your customers so that it encourages your customers to investigate the products / service that your business provides in further detail.
Aesthetics and images play a fundamental role in maintaining the visitor’s attention and interest. Especially with websites like I Stock that allow you to purchase professional images there really is no excuse for your website to be let down by poor quality images or no images at all.
You should also focus on the navigation of your website and ensure that it flows well and provides visitors with the information that they need. Your visitors will want to be able to find what they are looking for with ease. Therefore it is crucial that your navigation is simple and easy to use.
Once you have got your visitors on your website another way you can maintain their interest is to ensure that your content / copy is straight to the point and again quickly provides visitors the information that they want. You can achieve this by focusing on your 3 Unique Selling points. Tell your customers how they will benefit from choosing your product or service.
Similarly how your digital marketing success can affect the traffic that comes through to your website, your web design can all affect the success of your digital strategies.For example it is important that effective SEO strategies are implemented within your web design so that your website lists well on search engines and traffic is continually directed to your well designed website. You can achieve great SEO listings by ensuring that within your web design you do the following things:
Produce and publish regular content. By doing this not only will search engines like Google see that your website is active, it is more likely to list your website in a better position if it can see that you are providing customers with useful and valuable information.
Include keywords within your content. Identify what keywords your customers would likely be searching for and include these within your text on every page. If Google can evidently see that your website is relevant to what the customer is searching for then you then you will most likely list in a higher position.
Check for broken links. This is a big no no in the world of SEO and is likely to affect your website listing. If you have broken links search engines will perceive your website to be of low quality.
So to guarantee your online success ensure your web design compliments your digital strategy and see your conversions increase.