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Why Your Website Needs to be Mobile Responsive

It is no surprise to most of us that the amount of people using mobile devices has overtaken desktop users at a rapid pace. There has been a distinct increase in browsing on the go, and it’s safe to say we have all noticed.

We have definitely experienced a few people not looking where they’re going when walking because they have their nose in their phone. Even a few of our team members definitely fall prey to this.

57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

So, what does this mean for your business, retail or services industry, there are changes you need to make to become mobile responsive, but why is this so important?

Your Audience Are There!

As businesses, we need to be present and market where our audience is. The huge growth in mobile usage over the past few years means that if your website isn’t available on mobile devices you will more than likely be losing a lot of business.

There is a common misconception in business that audiences are using their phones for social media and apps only. Well, you couldn’t be more wrong, this may have been the case a few years ago but is far from the truth now.

Online behavioural patterns show a large increase in the number of people using their mobiles for researching and buying products and services.

Don’t miss out on this large share of the market because users can’t view your website or worse understand your website on mobiles.

Customer Experience

Your website all comes back to customer experience if your website is easy to navigate and has all of the information that consumers need they will be unlikely to shop around further.

If your website takes a hundred years (or four seconds in real-time) to load the abandonment rate will skyrocket for your website – this is a prime example of very poor customer experience.

Provide a great customer experience, and your returning visitors will increase until they are ready to buy. A lot of this experience will be to do with the usability of your website on a mobile device and how fast your content loads for them.

If you want to test if your website is mobile responsive, input your URL into this Google tool – it’s interesting to see, isn’t it!

Search Engine Optimisation

We’re all working to improve our keyword rankings with Google and whether you have an SEO project with us or your considering using this marketing method, making your website mobile responsive is an easy step.

Google now looks to see if a website is mobile responsive and how well it has been optimised when it is ranking websites in search results. So, if your website is not responsive, this could be the difference between page one and two for your website.

This is considered a website and SEO basic step, so it is something that you seriously need to consider and consider doing it soon! You could be losing valuable customers and in addition to this, negatively impacting your Google rankings.

If you are still unsure about whether a mobile responsive website is necessary, or you’re shocked to learn that your website is not responsive; get in touch with our team of website experts and we can discuss how to best resolve your problem and give you some more information.

 

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Tierney Crocker
Tierney Crocker is part of the Digital Marketing team at WNW Digital, involved in all aspects of digital marketing and social media. You can email her at tierney@wnwdigital.co.uk

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