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WNW launches new website for AFA

WNW Digital have recently launched a new website for the Approved Franchise Association – AFA.

We changed the layout and the design from the old website to suit the users’ needs more – this meant we made it clear what the website was for and how this business could help its target audience.

We made the newsletter sign up form much larger to attract customers and removed the Twitter feed replacing it with a simple logo with a link instead. This made for a much sleeker design and faster loading code.

A big change to the new website was more relevant content and a simpler navigation system for users. This included information about the benefits of joining this Association and the business who are already members.

When adding more relevant content we added information about trade shows and exhibition which will be updated regularly for customers and members.

The AFA website is mobile responsive which is an important feature as people like to browse on the move. This will also assist them in Google’s search rankings, as Google values responsive websites and offers a rankings boost for this.

The website also has a CMS system using WordPress, which allows AFA to change their own content and add the information when they want.

Why don’t you take a look at the AFA website, if you are interested in a new website design then feel free to contact us.

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Tierney Crocker
Tierney Crocker is part of the Digital Marketing team at WNW Digital, involved in all aspects of digital marketing and social media. You can email her at

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