We have recently launched a new website for Electrical Testing Surveyors
This was a brand new website for Electrical Testing Surveyors who wanted something new and updated compared to their previous site. They have been a client of ours for 13 years and also have monthly SEO work with us to improve their Google rankings.
This is not the first website we have designed for this company, we have brought them through the new trends and web styles throughout the years with several new designs.
We focused a lot on the simple navigation for this site to ensure that every user’s journey was smooth and simple. Once on the main pages, you can navigate to more specific and specialist pages.
The content about their services was important not only to include but it was also important to place these pages in a user-friendly flow of the website.
It was important to tell the users what action we want them to complete on the website e.g. call a number. This is why we have placed “call to action” buttons across the website and especially on the services pages to encourage them to get in touch.
Previously the brand’s website used this colour scheme as it fit in with their logo and branding, we stuck with this theme to keep the branding strong across their business.
As they are an SEO client with us it was of the upmost importance that we delivered a smooth transition for Google between the old and new site. This meant optimising the code as well as the meta tags, adding redirects to the site and tracking the new conversion goals on the new site.
The new website is mobile responsive which is crucial as people browse on the move nowadays. This will also help to assist them in their Google’s search rankings – Google values responsive websites and offers a ranking boost for this aspect.
We used WordPress, which allows the company to change their content and add updated information as frequently as they wish. This means that they can monitor all form submissions themselves, directly through WordPress and have easy access to adding or removing site content.
In recent weeks GDPR has been a major factor for a lot of businesses which is why when we launched this site we ensured that it was already compliant with regulations. This included transferring the website to https so it is secure and writing and uploading compliant policies.