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Archive for Pay Per Click Category

Nail Your Facebook Ads to Catch the Christmas Shoppers

Facebook Ads are the perfect way to reach your audience when they aren’t actively searching for products, especially at Christmas! Christmas Facebook ads can work extremely well considering that most people are constantly on the lookout for gifts at this time of year, and what better time to get your product in front of them […]

Wrap Up Your Google Ads Now Ready for Christmas

We know, we know, you don’t want to think about Christmas yet! It’s only the beginning of October, but as business owners, that means that we need to start planning our Christmas marketing! Google Ads are a trusted and well-known form of marketing which many businesses use all year round, but are you adjusting your […]

Google Ads vs SEO: What’s Better For Your Business?

Google Ads and SEO both have their benefits for your business, but if you are in the situation where you can only choose one of the two, this blog is here to help you make the difficult decision. You Want Fast Results… There is one definite winner when it comes to producing fast results, and […]

Get an A* In Google Ads – Best Practices for Your Account

Google Ads is a sure fire way to get your business in front of an audience who are actively looking for your product, but this doesn’t come without work. There are definitely some good habits you can get into when running your ads which will help you reach the top. We will also be giving […]

Benefits of Google Ads and Organic Marketing

Google Ads and SEO are both extremely efficient methods of digital marketing, and they can benefit your business in very different ways. But, what are the benefits of these marketing methods?   Google Ads  There are so many benefits to running Google Ads for your business and if we listed them all this blog post would be pages […]

Google Ads and SEO for Non-Marketers: What Can You Do?

Google Ads and SEO are two of the most effective and well-known methods of online marketing for businesses, but how easy are they to use for non-marketers?  For a while now, SEO and Google Ads have mostly been left to the professionals, and in some cases, this is for a good reason, but what aspects of these methods could […]

Google Have Expanded the Search Ad Format

Overnight marketers all over the world were rejoicing to the discovery of expanded search ads. The last change like this was made in 2016 where the ads format grew by 50%, and now in August 2018, it has grown again. Google Ads has recently undergone a ‘makeover’, transforming the platform from Google AdWords to Google […]

Google Ads Targeting Broken Down

You may be aware of this small change already, but Google AdWords is now called Google Ads! This is the same piece of software as before just with a different name to reflect the variety of ads you can run through the platform – not just text ads! Most people are familiar with Google Ads, […]

How Specific Can Facebook Ad Targeting Get?

Facebook Ads is a marketing technique which we suggest to a lot of our clients, and this is for a good reason. The targeting options and the ad formatting gives you so much freedom for exactly who you target and what ad you show them. What are Facebook Ads? Facebook Ads are entwined on our […]

Can You Still Run a Remarketing Campaign with Google Ads Post-GDPR?

A lot has changed since 25th May when GDPR came into force, especially in regards to how businesses use data in marketing campaigns. Remarketing is a commonly used tool by many companies and can produce great results for many, but is it still ok to use this ad type post-GDPR? What is Remarketing? Google Ads […]

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